Three months since the novel coronavirus hit India and we are locked in our homes ever since. According to the worldometer, the total number of confirmed cases globally reached 6,048,839, including 2,672,745 recovered cases and 367,227 deaths (as on 30th May 2020). In three months, India has recorded a total of 174,020 coronavirus cases, including 82,676 recovered patients and 4,981 deaths. Red Zones, Orange Zones, and Green Zones – that is how India has divided its districts. Green zones are districts that haven’t reported a new case in the 21 days. Orange zones are the districts with fewer cases; the Red zone is the ones with a high number of cases.
India and the people of India are suffering because of this current situation. The worst affected people are the migrant workers who had left their families and moved to different cities in search of work. With no food and no money, many of them decided to walk to their respective cities. Not thinking about the distance and how it is physically impossible to do so but just one thought in their mind – Ghar Jaana Hai
The consequence of the precautionary measures adopted by governments worldwide to control the spread of the virus, small-scale businesses, startups, and entrepreneurs have become the most vulnerable groups that have been directly hit by these measures. The businesses are facing a severe decrease in employee’s productivity. According to the (CMEI) Center for Monitoring Indian Economy, 27 million youth of age group 20 – 30 years and over 122 million people in India have lost their jobs in April following the nationwide lockdown to prevent the spread of Covid-19. Around 75% of them were small traders and wage-laborers.
Many businesses have been struck harder than the other, owing to the lockdown. Companies in the travel and tourism, retail, hospitality, transportation, and logistics areas have witnessed a fall.
Amid all the chaos that coronavirus has created in people’s lives and their employment, there is one business that has been the least hit with the lockdown; that is E-commerce. During the lockdown, e-commerce appears to be in a safe spot. E-commerce firms are still providing their services. After all, buyers that can’t go out are turning to online shopping.
As per a survey, an increase has been seen in consumer activity in the e-commerce site, as people are not traveling, staying in hotels, dining in restaurants, or using public transportation. Well-to-do buyers are shopping through the internet, to avoid going to public places. Many e-commerce firm’s sales rose in the initial months of this year, as more people shopped online amid the lockdown, mostly because of panic. Sales in some firms are way higher, leading to shortages of products.
Even if once the lockdown is lifted, there is a high chance that people may still prefer buying things online rather than visiting physical stores. New studies predict that worldwide retail e-commerce sales will reach a new high by 2021. Ecommerce businesses can expect a high growth rate in 2021. This shows that the future is e-commerce, with no signs of a decline.
Another thing that is trending nowadays is shopping on social media. So many people are shopping on social media platforms nowadays. With the advancement of social media’s selling techniques, social media platforms are more than just posting channels. Users can now conveniently buy products on their preferred social media channels. Instagram, Facebook, and YouTube are amongst the social media channels which turned on the “buy” buttons and made significant development in their selling features. For example, Instagram started its ‘shop’ feature, enabling businesses to start product tags in their posts.
To benefit from this e-commerce trend, physical stores must adopt ways to bring their businesses from offline to online. Online stores must find new methods to farther grow their brands online. Ecommerce is an ever-expanding business. By increasing the purchasing power of global customers, the rapid increase of social media users, and the progressing technology, the future of e-commerce is still more active than always in the coming years.
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