I don’t think I should explain to you what is social media & how big it is. The estimate of the traffic generated by these sites is enough for us to know the power that social media holds upon both the virtual and the physical citizens of our world. The world population was estimated to have been 7.7 billion in 2019. There are 4.39 billion Internet users, and 3.1 billion of them use social media.
Social media has changed our way of living. It has changed the way we read the daily news the way we communicate with our friends, and the family and people now have the power to make their opinions known on a large scale.
Social media has evolved from being a virtual world whisper to an enormous platform for companies, entrepreneurs, professionals, and associations that are pursuing greater recognition and identification.
What is Social Media Marketing?
Social media marketing is the method of creating content that you have tailored to the context of each social media platform to drive traffic and user engagement. It is the act of creating content on various social media platforms such as Facebook, Instagram, and Twitter to promote your company and your products.
Social media marketing is about reaching your target audience and clients wherever they are and increase brand awareness. But why spend time creating social media accounts for your business? And how do you build a social media marketing strategy that will work for your business type?
In this article, we’re going to cover the answers to all these questions.
Let’s start with a simple fact -your business needs social media presence to reach a tremendous number of audiences. Now let me clear your first doubt- The Why?
Why should you invest your time in Social Media Marketing?
It doesn’t matter if you’re running a small local shop or a big national business. Social media is an essential part of your business marketing strategy. Social media helps you connect with your customers, increase brand awareness, and boost traffic and sales.
If you don’t use social media marketing, you either have to learn it now, or you will lose it in the long run. I’m going to walk you through the 5 points that will surely make you understand why investing in Social Media Marketing (SMM) is a smart business move.
You can increase your brand’s awareness using social media marketing as it is one of the most profitable digital marketing platforms. Create social media accounts for your business to get started and start connecting with others. Implementing a social media strategy will significantly help you increase your brand awareness.
How can people become your customers when they don’t know anything about your business or products? Social media boosts your exposure among potential customers, allowing you to target a broad audience without investing a great deal of time and effort. Creating a profile for your business in all the major social media platforms is a cakewalk, so you have nothing to lose.
Over 92% of marketers claimed to have experienced a tremendous increase in their brand ‘s visibility and improved user experience with their social media marketing efforts. Without a doubt having a social media account for your brand can promote your business and can also create a wider audience for your business in no time.
Consumers are becoming smarter and more observant about the businesses they support. They will do a quick research and explore your website and social media before making a decision. Creating an influential social media profile that you regularly update with relevant content will help you build your brand authority.
Brand loyalty and customer satisfaction play an important role in making your business successful. If a customer sees that you are posting original relevant content on social media and reply to their comments and solve their queries, it creates a positive image of your brand in their mind. You must interact with your customers regularly as it shows them that you care about them. Once you have a few happy customers, who will share their positive buying experience, you can let them do the marketing for your brand.
Easy Customer Engagement
Social media is a great place for interacting with your potential customers. It ensures that you can use a particular tool to connect with customers directly. You can reach out to your customers by commenting on their post publicly, or you can interact with them privately. It works in your favor most of the time. Since users are already on these platforms, they are more likely to express their good and bad experiences with your business there. It gives you the perfect opportunity to respond and create engagement.
Social media have successfully broken down walls that remain between businesses and their customers. Today more people tend to share their reviews on Facebook, Instagram, Twitter, or even Youtube. By providing support, you can build your reputation as a responsive and caring brand.
Social media marketing is the most cost-effective way for an advertising strategy. Creating an account and signing up for almost all social networking sites is completely free. You can also use paid advertising on social media if you plan to do so start with a small amount to see what you should expect. It is important to be cost-effective as it lets you achieve a higher return on investment (ROI) and keep a higher budget for other marketing and business payments. Just by investing a little bit of money and effort, you can boost your conversion rates significantly and potentially get an ROI on what you’ve already spent.
Whatever the size or budget, your business has the opportunity to expand your audience and reach your goals through ads on social platforms such as Facebook and Instagram.
Who doesn’t want to drive traffic to their site? No one will tell you that they don’t want to generate traffic to their site. One of the many benefits of Social Media is that it helps you in generating more traffic to your website. Your followers are limited to people connected with your brand or who may find you by entering ranked keywords in the search engine without social media.
Most brands publish content as both a way of gaining an audience and increasing the traffic to their websites. The more high-quality content you share on your social media, the more traffic you can generate while building opportunities for conversion. You will be adding another trail back to your site by increasing the recurrence of your social media content and broadening your social media presence. As a result, you’ll receive higher traffic and more conversions.
Social Media is a long process, which means you are not going to reap any of these benefits instantly. If you can see why social media marketing is essential for your business, then get ready to dive into the next question – The How?
How do you build a social media marketing strategy that will work for your business type?
A few years ago, you could have gotten away with just creating a social media marketing strategy, but now things have changed, existing in social media isn’t going to help you gain traffic or generate conversions, you must invest your time and engage with your audience to achieve the goals that you set for your brand. If you are not fully invested and have grown to achieve those goals set out in the strategy, there can be severe impacts on the desired consequences.
The key to the success of your social media marketing strategy is to ensure that your plan is working. The strategy you develop must include understanding your audience, how to create content that will generate engagement with these audiences & which platforms will allow the conversion to run smoothly.
And this part of the article is just about that, how you will build a useful social media marketing strategy.
It’s important to note that “social media marketing strategy” and “social media marketing plan” are two different things. Social media marketing strategy is where you are going whereas a social media marketing plan is how you will get there.
Before creating a marketing strategy, ask yourself the following questions:
Set Your Goals
The first step is to write down the goals and objectives you want to achieve. The main component of establishing productive goals is determining which factors you are going to use to measure them. What are you looking for exactly? Are you looking for leads? Or are you looking for likes and followers?
Your goals should be SMART:
You have no way of measuring success or ROI without goals.
Evaluate Current Social Media
If you don’t know where you are, then you won’t know where you’re going. Evaluate your progress in social media, like your current active social media accounts, what sites is your target market on, how is your social media presence compared to your competitor and are your social media profile complete take a look at where you are.
Narrow Down Your Ideal Target Audience
The world population is 7.7 billion, as discussed above and not everyone will be interested in your product because everyone has different choices, so why not target the ones who might be interested.
For Example, If you have an online clothing store, then your ideal target is people who are interested in shopping, and that’s a little broad. Now, you will target the people who live in India, in between the age limit of 17-50 years of age, and who are interested in shopping. That is how you can narrow down your ideal audience.
Here are a few valuable demographics to consider:
4. Tracking And Optimization
Your social media strategy should be data-driven, no matter what you’re selling. If you have recently noticed, Instagram hides the number of likes that you are getting. You can dig into the data that aligns with your goals instead of focusing on useless metrics. The metrics that you should focus on are:
- Reach – The number of reaches your post got, meaning the number of times people saw your post. Keep a track and see how far is your post spreading in social media, is it reaching people’s feeds? Considering the ever-changing organic algorithms, it becomes way more important than ever to track reach.
- Clicks – It is the actual number of times users have clicked on your content, profile, and links. Tracking clicks per ad campaign are necessary to understand what drives curiosity or urges people to purchase.
- Engagements – The number of people engaging with your content, i.e. likes, reviews, shares, retweets, etc. The better the content, the more likely your audience will like to engage with it.
- Hashtag – You should also track the performance of your hashtags, like which hashtags created the most engagements or which hashtags are most related to your brand.
It is essential to keep track of all the above things because these points will tell you how your brand is performing in social media.
Take a look at what your competitors are up to
Find what your competitors are up to before you start creating your content. Not to copy or steal their ideas but to ascertain what works for them and what judgments you can draw to adapt your campaigns. You can gain helpful insights from a simple analysis of the social media presence of your competitors.
The main thing to learn from here is that every brand has many different options to be creative and stand out from the rest of the others. You have to know who your competitors are before you start obsessing over content creation. This is why the analysis of your competitor’s social media presence is necessary.
Create Engaging Content on Social Media
You being a social media user, know the influence of high-quality content. We scroll our social feeds daily, and once we find something worth exploring. You being a social media user, know the influence of high-quality content.
We scroll our social feeds daily, and once we find something worth exploring. The same goes for your social media marketing strategy it revolves around content and at this point, you might have a pretty good idea of what type of content you should be publishing and on which platforms it will win.
The points below will help you while creating social media content:
- Stick to the theme – Try to keep your content theme consistent, vibrant and aesthetically pleasant. Instagram is probably the best content theme platform, considering that it’s completely visual.
- Create interactive content – Create content that will encourage your customers to interact with you, even if it’s using a hashtag or posting a photo. It is a smart move for increasing your engagement rate.
- Post at the best time to drive engagements – You can optimize your time to post your content for when the majority part of your followers is online. The best way to get content in front of your followers is to post it at a time when most of your followers are most active.
- Reply to your customer’s queries ASAP – Never leave your customers waiting in the inbox. Everyone loves a speedy response and followers love the brands who reply to their queries as soon as possible, remember it’s all about engagement.
- Analyze what is working, what’s not, and what can you do to improve – You must be willing to change your method as you grow year after year. Keep analyzing everything that you are doing so that you will know how one campaign did above the other.
So here we are, wrapping up our article about social media marketing and its strategies.
Have you figured out your social media marketing strategies yet? No? Don’t worry! Connect with the best social media marketing team at webiknows and grow your brand’s social media presence.